SHIMANO ROD DISRUPTION

Disruption means “creative destruction”.

Throw away all preconceived notions, including not only technology and components, but also the angler's framework of freshwater and seawater, and create the best things from scratch.

While reviewing each and every Shimano technology so far, I would like to narrow down the lure target and create a rod that will become a symbol beyond that. Disruption is a new lure rod brand with such passion.

After reconsidering all the design know-how we have now, and spending an enormous amount of time repeating hypotheses and verifications, we arrived at the true answer. Real manufacturing that overturns conventional common sense exists here.